In between the advertiser and the publisher is the ad exchange. You can think of the ad exchange like a market with vendors and buyers. Unlike real-time bidding, which involves selling ad impressions through a single auction, header bidding opens the floor to multiple demand sources at once, potentially increasing https://fernandophqfk.kylieblog.com/29048047/o-fato-sobre-ad-tech-que-ninguém-está-sugerindo